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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>•      People love sliced bread but hate slicing it •      Our machine automatically slices whole loaves in seconds •      We sell them to bakeries who then get more business from happy consumers</image:caption>
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      <image:title>Blog - 43. Sales Aren’t My Thing: How To Reframe Your Perspective and Close Multi-Million Dollar Deals</image:title>
      <image:caption>Fancy cars are an emotional, not a logical, choice.</image:caption>
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      <image:caption>Steve Jobs create a “reality distortion field”</image:caption>
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      <image:caption>Quantify the Pain</image:caption>
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      <image:title>Blog - 36. A tool for choosing the best business direction and strategy for your startup. Part 2</image:title>
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      <image:caption>Home Haircut Robot concept</image:caption>
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      <image:title>Blog - 35. A tool for choosing the best business direction and strategy for your startup. Part 1</image:title>
      <image:caption>Makeup Printing System concept</image:caption>
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    <lastmod>2024-05-23</lastmod>
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    <loc>https://www.feeltheboot.com/blog/2020/6/17/five-step-pitch-deck-process</loc>
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    <lastmod>2024-05-23</lastmod>
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      <image:title>Blog - 33.  Five step process to create a killer pitch deck for your startup</image:title>
      <image:caption>https://www.bloomberg.com/news/articles/2012-04-26/mad-libs-startup-pitch</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226477841-KT4R2NKFDQGGFPJRWTZQ/image-asset.jpeg</image:loc>
      <image:title>Blog - 33.  Five step process to create a killer pitch deck for your startup</image:title>
      <image:caption>Superhero toys</image:caption>
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    <image:image>
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      <image:title>Blog - 33.  Five step process to create a killer pitch deck for your startup</image:title>
      <image:caption>Customize your investment pitch deck.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226488387-IHG0W4ABFXUEOIVFN7DS/image-asset.png</image:loc>
      <image:title>Blog - 33.  Five step process to create a killer pitch deck for your startup</image:title>
      <image:caption>3X5 notecards of each slide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226492423-JPZIR9FTVJYKX3ZFZAHT/image-asset.png</image:loc>
      <image:title>Blog - 33.  Five step process to create a killer pitch deck for your startup</image:title>
      <image:caption>Credit: Scollar.com</image:caption>
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    <loc>https://www.feeltheboot.com/blog/che-voigt-interivew</loc>
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    <lastmod>2024-05-23</lastmod>
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    <loc>https://www.feeltheboot.com/blog/what-angel-investors-look-for</loc>
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      <image:title>Blog - 31. Nine things angel investors look for in startup fundraising pitches</image:title>
      <image:caption>Telegraph patent diagrams</image:caption>
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      <image:title>Blog - 31. Nine things angel investors look for in startup fundraising pitches</image:title>
      <image:caption>Spaceman Spiff Rockets Competition Slide</image:caption>
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      <image:title>Blog - 31. Nine things angel investors look for in startup fundraising pitches</image:title>
      <image:caption>Spaceman Spiff’s Rockets Improved Competition Slide</image:caption>
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      <image:title>Blog - 31. Nine things angel investors look for in startup fundraising pitches</image:title>
      <image:caption>Spaceman Spiff Rockets - Progress Slide</image:caption>
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    <loc>https://www.feeltheboot.com/blog/elizabeth-gore-intervew</loc>
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    <priority>0.5</priority>
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      <image:title>Blog - 29. Escape the busyness trap that tricks entrepreneurs into working hard while accomplishing little</image:title>
      <image:caption>Man in office caught in the busyness trap</image:caption>
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      <image:caption>Diminishing returns of over work.</image:caption>
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      <image:title>Blog - 29. Escape the busyness trap that tricks entrepreneurs into working hard while accomplishing little</image:title>
      <image:caption>Urgent vs. Important Matrix</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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      <image:title>Blog - 28. How to create financials for early stage pre-seed startups that will wow investors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-05-24</lastmod>
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    <lastmod>2024-05-23</lastmod>
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      <image:title>Blog - 25. In startups, distractions are everywhere. Entrepreneurs must find the fine balance of intense focus without rigidity.</image:title>
      <image:caption>Ooooh! New Tech!</image:caption>
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      <image:title>Blog - 25. In startups, distractions are everywhere. Entrepreneurs must find the fine balance of intense focus without rigidity.</image:title>
      <image:caption>Be as focused as you can be, but not more so.</image:caption>
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      <image:title>Blog - 24. Why do most founders and entrepreneurs feel like frauds and suffer from impostor syndrome?</image:title>
      <image:caption>Two Neils and a Neal</image:caption>
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      <image:title>Blog - 24. Why do most founders and entrepreneurs feel like frauds and suffer from impostor syndrome?</image:title>
      <image:caption>Steve Jobs from WikiMedia</image:caption>
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      <image:title>Blog - 24. Why do most founders and entrepreneurs feel like frauds and suffer from impostor syndrome?</image:title>
      <image:caption>The Dunning-Kruger Effect</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:title>Blog - 21. Build a strong foundation for your startup by testing assumptions first</image:title>
      <image:caption>42% of businesses fail because there was no need for their offereings</image:caption>
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      <image:title>Blog - 21. Build a strong foundation for your startup by testing assumptions first</image:title>
      <image:caption>Define success in advance of testing</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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      <image:title>Blog - 20. Passion is the secret weapon of successful entrepreneurs. Learn how to identify and leverage it.</image:title>
      <image:caption>Hubble Space Telescope</image:caption>
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      <image:title>Blog - 20. Passion is the secret weapon of successful entrepreneurs. Learn how to identify and leverage it.</image:title>
      <image:caption>Passionate workers in an office</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:title>Blog - 18. While starting a business, when should you quit your day job?</image:title>
      <image:caption>Burn those bridges!</image:caption>
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      <image:title>Blog - 18. While starting a business, when should you quit your day job?</image:title>
      <image:caption>Risk reduce before you raise money</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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      <image:title>Blog - 17. Nail the start of your investment pitch</image:title>
      <image:caption>Confused = Not Listening</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:title>Blog - 16. Why founders don’t delegate as much as they should</image:title>
      <image:caption>You don’t scale!</image:caption>
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      <image:title>Blog - 16. Why founders don’t delegate as much as they should</image:title>
      <image:caption>If someone else CAN do it, then someone else SHOULD do it!</image:caption>
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      <image:title>Blog - 16. Why founders don’t delegate as much as they should</image:title>
      <image:caption>Your employees don’t scale either!</image:caption>
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      <image:caption>Kincade Fire Progression Map after 10/27/19</image:caption>
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      <image:caption>Easier to stay ready than to get ready</image:caption>
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      <image:caption>3 kinds of virality: incentivized, advocacy, inherent</image:caption>
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      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup</image:title>
      <image:caption>k=i*c</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226640545-QMWHWMR9WDYWAFHB1T6T/image-asset.png</image:loc>
      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup</image:title>
      <image:caption>graph of virality coefficient k=0.5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226652617-0MARB7U0S0ZGKO4CPDCZ/image-asset.png</image:loc>
      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup</image:title>
      <image:caption>Graph of virality coefficient k=1.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226661665-LQFP51W8SV8L29D2KT3S/image-asset.png</image:loc>
      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup</image:title>
      <image:caption>Graph of virality coefficient k=4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226668864-NJ2PLIKJ2O3JPSI8T26K/image-asset.png</image:loc>
      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup</image:title>
      <image:caption>Check this out, you will hate it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/f87f520a-396a-4005-a7ca-03ad64378d45/54+Thumbnail.jpg</image:loc>
      <image:title>Blog - 13. The three kinds of viral growth and how to use them in your startup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feeltheboot.com/blog/blockchain-pitching-mistakes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226679716-VAHZBUIHJL3CH3TA9EFZ/image-asset.png</image:loc>
      <image:title>Blog - 12. How to pitch your blockchain startup to a skeptical investors</image:title>
      <image:caption>I have checked all the boxes!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226684755-FZXLFWMXYU816AT68H5V/image-asset.png</image:loc>
      <image:title>Blog - 12. How to pitch your blockchain startup to a skeptical investors</image:title>
      <image:caption>Storage on blockchains is way more expensive than with conventional databases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226692895-4DWMV6BQBZ93GJB2QWFE/image-asset.png</image:loc>
      <image:title>Blog - 12. How to pitch your blockchain startup to a skeptical investors</image:title>
      <image:caption>Over 80% of ICO are scams!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feeltheboot.com/blog/51percent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226702408-Y2G2A671XN6QVB2AQ83P/image-asset.png</image:loc>
      <image:title>Blog - 11. Understanding Control and Power in Your Startup</image:title>
      <image:caption>Founders only own 32% of the company after the B-Round</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226710158-JKYEIFNPA4ZP8E7OTPTR/image-asset.png</image:loc>
      <image:title>Blog - 11. Understanding Control and Power in Your Startup</image:title>
      <image:caption>Founder: “I’m worth $100 million!” Investor: “No thanks!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226716197-Y9CSMGEZDXEUUM6RH4DT/image-asset.png</image:loc>
      <image:title>Blog - 11. Understanding Control and Power in Your Startup</image:title>
      <image:caption>With 31% ownership, you win votes even if most shareholders disagree with you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226723395-EWY3F9UOUK08UYK428S9/image-asset.png</image:loc>
      <image:title>Blog - 11. Understanding Control and Power in Your Startup</image:title>
      <image:caption>Don’t Work With Jerks!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feeltheboot.com/blog/stock-options-explained</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226732899-4DAMI2YW1ODQCHF4B63T/image-asset.png</image:loc>
      <image:title>Blog - 10. Understanding how and why to leverage stock options in your startup</image:title>
      <image:caption>Issue options to: Align Interests, Save Cash, Reward Performance, Compensate Risk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226741558-OG9616P7U3TJ1PSYUSN4/image-asset.png</image:loc>
      <image:title>Blog - 10. Understanding how and why to leverage stock options in your startup</image:title>
      <image:caption>Shareholders authorize the stock option plan. The Board of Directors approves stock options grants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226747620-IMMEFXA6ROI8JANA3BDB/image-asset.png</image:loc>
      <image:title>Blog - 10. Understanding how and why to leverage stock options in your startup</image:title>
      <image:caption>Price per share calculation spreadsheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226754473-ADSFRAPVUNHAP0QMSC5B/image-asset.png</image:loc>
      <image:title>Blog - 10. Understanding how and why to leverage stock options in your startup</image:title>
      <image:caption>100 options, that sucks!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/62ecc4f3-bb47-4b4b-81ed-c6870bc9dbc5/Thumbnail+%282%29.jpg</image:loc>
      <image:title>Blog - 10. Understanding how and why to leverage stock options in your startup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.feeltheboot.com/blog/options-explained</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226758830-9BITHJZ9IAF7CTTJH6OQ/image-asset.jpeg</image:loc>
      <image:title>Blog - 9. Understanding stock options from the employee perspective</image:title>
      <image:caption>The right to buy X shares at Y price before Z date</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226761502-9Z8Q8YZONHMAGRXIY7SK/image-asset.jpeg</image:loc>
      <image:title>Blog - 9. Understanding stock options from the employee perspective</image:title>
      <image:caption>Standard Vesting: 25% vests after 1 year, then 2% per month until fully vested after 4 years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226763774-0QIOJJIT817GAHEW4RGS/image-asset.jpeg</image:loc>
      <image:title>Blog - 9. Understanding stock options from the employee perspective</image:title>
      <image:caption>Shares from cashless exercise equals the current stock price minus the strike price all times the number of options then divided by the current stock price</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/1645226766118-IG3DLZ38POIQL7LBTYSM/image-asset.jpeg</image:loc>
      <image:title>Blog - 9. Understanding stock options from the employee perspective</image:title>
      <image:caption>I need to talk to a real accountant!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62101fa71e5c672c42ae55f0/80fd784f-47b7-420c-9a4a-39e0131d6ec7/Thumbnail+%282%29.jpg</image:loc>
      <image:title>Blog - 9. Understanding stock options from the employee perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.feeltheboot.com/blog/investment-rounds-explained</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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      <image:title>Blog - 8. Pre-Seed Through A and Beyond: What are all those investment rounds?</image:title>
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    <lastmod>2024-05-24</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-05-24</lastmod>
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      <image:title>Blog - 6. How to get funding for your startup company - answering a viewer question</image:title>
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      <image:title>Blog - 6. How to get funding for your startup company - answering a viewer question</image:title>
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      <image:title>Blog - 6. How to get funding for your startup company - answering a viewer question</image:title>
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    <lastmod>2024-05-24</lastmod>
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      <image:caption>Founding a company is a crazy almost impossible task. Trying to do it without help is insane. I created Feel the Boot to be your guide through the rough startup terrain. Feel the Boot grew out of my experiences as a founder, angel investor, and advisor. I share my knowledge and experience through articles and videos on topics spanning all the issues founders encounter as their companies grow. Let me walk beside you on this arduous journey. Feel the Boot can make the load lighter and the destination brighter.</image:caption>
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      <image:caption>Get free startup advice, tips, insight, thought leader interviews, and access to subscriber exclusive Feel The Boot content. Subscribers also have access to free office hours with Lance.</image:caption>
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      <image:caption>I've been given an enormous advantage and gift to have such easy access to Lance's insights and straightforward advice.</image:caption>
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      <image:caption>In a wild-west of Advisors and the struggle of knowing who to take advice from as a Founder - Lance is an expert, high-caliber, high-integrity, highly-effective and truly cares about the companies he works with.</image:caption>
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      <image:caption>His experience as a startup founder who scaled and exited his own company means that he understands the ups and downs of growing a business from inception, pivoting with grace, and confidently leading my team when things look grim.</image:caption>
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